Handuraw Pizza was borne out of the desire to create a place where families, professionals, "barkadas", or people of all ages could hang out comfortably, exercise their creativity, and have a good time.
Handuraw's origin as an events café in Cebu, as well as a haven for Cebu bands is well documented in the mass and social media. Alongside its role in promoting local music and helping build up the local band community, Handuraw Pizza Café has evolved to become more than just a "tambayan" with ambiance. It is now known as the best place for the "greatest-tasting thin crust pizza" in Metro Cebu.
Pizza became the food of choice for the Café when research via the internet indicated that pizza has become a universal comfort food, craved for by people all over the world with each country putting their own stamp to the pizza's identity. It was also learned that the dining experience of eating pizzas (regardless of pizza size and diners' age and interests) is generally a communal or group experience, and serves to foster friendship and camaraderie.
To the owners of Handuraw Cafe, developing a food line of pizzas illustrates what Handuraw has envisioned itself to be -- a café that would foster a strong sense of friendship and community brought out by great food, artistic and homey ambiance, positive energies and unhurried, joyful conversations. Handuraw (which means "the power to imagine in Cebuano) is envisioned as a venue for people to get together and exercise the power of their imaginations in any way they choose.
Since opening its doors in July, 2004, patrons come to Handuraw to hang out with friends and families, share stories, strengthen their ties to loved ones over food, art and music. They are served by a friendly and courteous staff committed to serving their needs with dedication and efficiency and a management team who ensures that everything runs with utmost professionalism and integrity.
Handuraw Pizza Café certainly lives up to its name, with its array of mouth-watering thin crust pizzas that range from the simply basic, to the classic as well as to the adventurous line. All its pizzas are made from the freshest dough and ingredients with a lot of joyful attitude thrown in. The menu line includes pica-picas, soups, salads and sandwiches, complete meals and rice bowls that respond both to the international and local palates.
Handuraw is owned and managed by Kasidlakan Incorporated, a family company that envisions contributing to the camaraderie, friendship and sense of community in the local scene wherever the Café will be located. The company believes that through Handuraw's mission of providing great food, comfortable ambience including the showcasing of local art works and music, a community of local customers/patrons will be forged.
The company's plans for expansion in various parts of the country via franchising opportunities are directed by this same vision to bring out and showcase the best of what local communities an offer. Kasidlakan Inc. envisions Handuraw Pizza Café in wherever province or locality it is established as a haven for local culture, music and the arts and will work with local partners to make the cafe reverberate with the sounds, rhythms and visual imagery of local artists. The company precisely chose the name "handuraw" – the power to imagine – because the word vividly captures what we need to be regularly reminded of – that against all odds, we should not lose sight of our dreams and what we want to be.
-
Vision Statement
Handuraw Pizza will be a primary food destination in every major province in the Philippines, featuring not only best tasting thin crust pizzas and innovative menu lines, but also promoting the spirit of friendship, camaraderie and local culture through great food, music, and the arts. - Mission Statement
We are committed to create…- A dining experience of great food, wonderful company and joyful conversations;
- A happy environment where people enjoy great tasting pizzas and other delectable yet affordable dishes in a homey and artistic ambience and positive and nurturing set-up;
- Opportunities to improve lives of others through job placements, training and development of staff and other stakeholders;
- A corporate culture of continuous innovation of products, services and values;
- A profitable and abundant business opportunity meant to be shared with others through franchising.